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The following is the first few paragraphs and full article link to a very informative article. It is a must read if you are involved with the creation and management of a public social network or a private online community. The article provides an excellent overview of the fourteen major ways that public social networks and private online communities are different.
The Ultimate Guide to Public Social Networks vs. Private Online Communities
Written by Joshua Paul and published to business2community.com - June 27, 2014
Social networks, social business, social media, social strategy, and social communities. After a while these terms become blended within an organization, especially for those people who don’t focus on these tools and strategies every day.
One of the largest areas of confusion is the difference between large public social networks, like Facebook, LinkedIn, and Google+, and smaller private online communities, like online customer communities, partner communities, and member communities.
While there are similarities in the interface and nature of connecting with others online, the differences in strategies, functionality, and how they are used by your target audience are vast.
14 Must-Know Differences Between Public Social Networks and Private Online Communities
Both large public social networks and private online communities are important. However, they serve very different purposes, behave differently, and provide a different experience to customers, partners, or members.
While “social is social” on surface, the differences can appear nuanced with only a little digging. How can you explain how your organization can leverage both public and private social networks to increase engagement and value?
It starts with being able to articulate these differences. The following are fourteen of the major ways that public social networks and private online communities are different.
Read more at:
http://www.business2community.com/social-media/ultimate-guide-public-social-networks-vs-private-online-communities-0926478#4xGZ5IvJiRHySrR5.99
The Ultimate Guide to Public Social Networks vs. Private Online Communities
Written by Joshua Paul and published to business2community.com - June 27, 2014
Social networks, social business, social media, social strategy, and social communities. After a while these terms become blended within an organization, especially for those people who don’t focus on these tools and strategies every day.
One of the largest areas of confusion is the difference between large public social networks, like Facebook, LinkedIn, and Google+, and smaller private online communities, like online customer communities, partner communities, and member communities.
While there are similarities in the interface and nature of connecting with others online, the differences in strategies, functionality, and how they are used by your target audience are vast.
14 Must-Know Differences Between Public Social Networks and Private Online Communities
Both large public social networks and private online communities are important. However, they serve very different purposes, behave differently, and provide a different experience to customers, partners, or members.
While “social is social” on surface, the differences can appear nuanced with only a little digging. How can you explain how your organization can leverage both public and private social networks to increase engagement and value?
It starts with being able to articulate these differences. The following are fourteen of the major ways that public social networks and private online communities are different.
Read more at:
http://www.business2community.com/social-media/ultimate-guide-public-social-networks-vs-private-online-communities-0926478#4xGZ5IvJiRHySrR5.99
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