Some Modules missing on sub pages

Hi SI Team

Since I upgraded to Joomla 3.x there have been some minor problems with some modules.
Here is a case in point:

http://finalbug.net/administrator/index.php?option=com_advancedmodules&view=module&layout=edit&id=139

The Advertisers banner should turn up on all pages regardless.
But some how this seems to get lost on child pages.

e.g. works here:
http://finalbug.net/blog
but not here.
http://finalbug.net/blog/entry/484-fcp-x-first-meta-steps-002a

please advise

thanks

Paul