format intro text

Hi,
please, how can i format the intro text and not have a concentrate of words from the article.
i need to have an intro text like that :

TEXT1 : EXPLANATIONS
TEXT2 : EXPLANATIONS

and not have "text1:explanationstext2:explanations....."

OR TO HAVE

BLOC TEXT1
BLOC TEXT 2

i tried to use </br> but it does not work ..

Thanks for your help...