There's some inconsistency when looking at the members page (eg mysite.com /members) with the 3 options for social interaction: 'Follow', 'Friend' and 'Message'. I hope you can consider tweaking things to improve the user experience...
CURRENTLY:
When Logged Off: 'Follow' shows on the avatar pop-up. None of the 3 show alongside the name.
When Logged On: 'Friend' and 'Message' show alongside the name. All 3 show in the avatar pop-up.
DESIRED:
Regardless of Logged Off or Logged On: All 3 ('Follow', 'Friend' and 'Message') show alongside the name and on the avatar pop-up. This is consistent and helps drive people to login and interact.
Thanks!