There is no way for you to run a single query that updates every record. You can still query for each user with php. The column that stores the json data would be very dynamic. Here's an example of the json string on that column,
{"socialgoals":{"updateavatar":{"value":true,"label":"COM_EASYSOCIAL_GOALS_UPDATE_AVATAR","description":"COM_EASYSOCIAL_GOALS_UPDATE_AVATAR_DESC","permalink":"\/profile\/edit"},"completeprofile":{"value":false,"label":"COM_EASYSOCIAL_GOALS_COMPLETE_PROFILE","description":"COM_EASYSOCIAL_GOALS_COMPLETE_PROFILE_DESC","permalink":"\/profile\/edit"},"poststatus":{"value":true,"label":"COM_EASYSOCIAL_GOALS_POST_STATUS","description":"COM_EASYSOCIAL_GOALS_POST_STATUS_DESC","permalink":"\/"},"addfriend":{"value":true,"label":"COM_EASYSOCIAL_GOALS_ADD_FRIEND","description":"COM_EASYSOCIAL_GOALS_ADD_FRIEND_DESC","permalink":"\/users"},"postcomment":{"value":true,"label":"COM_EASYSOCIAL_GOALS_POST_COMMENT","description":"COM_EASYSOCIAL_GOALS_POST_COMMENT_DESC","permalink":"\/"},"joincluster":{"value":true,"label":"COM_EASYSOCIAL_GOALS_JOIN_CLUSTER","description":"COM_EASYSOCIAL_GOALS_JOIN_CLUSTER_DESC","permalink":"\/groups"},"percentagecomplete":83,"initialized":true},"showwelcome":0}
Different user has different value for this column, so you need to write a php script to iterate through each record on the site.