Regarding the Easysocial point feature is really depend on how the site owner.

I noticed a few of our customer how they use this point feature in Easysocial, they installed a 3rd party shopping cart system in their site which can integrate with Easysocial point system, they site user can able to use their user point to purchase something from online.

And I also noticed some of the user use for event competition and see which user can gain the higher point in period of time, they event owner will send some gifts or bonuses to winner.

Hope this will help.