Hey, I just read an interesting blog on Moz that shared some statistics about people who read web content/blogs: apparently only 16% of them read everything we write with EB

The author discusses one UI approach to addressing the problem, reminds me of the old phrase "progressive disclosure". You can see what it looks like here., It's basically a way to collapse/expand article text so the detail can be hidden from a post unless the reader desires to drill down deep.

What do you guys think?