I recently discovered zapier - excellent tool to integrate with most of the services like mailchimp, CRMs in fact hundreds of apps!
This would be killer feature for Easysocial - even Joomla doesnt have it as far as I know.

Connect Your Apps and Automate Workflows - Easy automation for busy people. Zapier moves info between your web apps automatically, so you can focus on your most important work.

See article how owner of Zapier wanted to integrate with Joomla in 2013!
https://forum.joomla.org/viewtopic.php?t=790354