Hello Kane,

We do have a new set of bundles which are relatively cheaper than renewing or purchasing them separately. You can view them at http://stackideas.com/pricing

Yes at $249. (I do see you added newly priced komento...changes the calculus a bit)
Ala carte adds up to $245.60.

This makes the true renewal discount only 1.4% over the 1st time buyer.
1.4% for a reproducible product (admittedly not support), is practically a negative discount.
This is how a consumer thinks. Your discount is perceived negatively. How does that sound?

Create a better "loyalty" discount for us who have been with you some years and alway buy bundles.
We want to feel valued. We pay your salaries, you make products we love. It is a partnership.

With all that said, your products and support really do rock. I'm willing to pay more for it, but you do need to see what your pricing does in the mind of your customer. I would love to see your company nail every aspect of your business model.
We love StackIdeas.

Hello Kane,

Thank you for your input on this and I greatly appreciate your insights on this but to be honest I think you are not calculating this correctly because EasySocial in our bundles are good for 12 months. Single (ala-carte) purchases are 6 months.

Here's a break down of ala-carte prices versus the bundle:

EasySocial Pro (6 months) = $149
EasySocial Pro (6 months) = $149
EasyDiscuss Pro (12 months) = $79
EasyBlog Pro (12 months) = $79
Komento Pro (12 months) = $45

Total for ala-carte with 1 year of valid subscriptions and support = $501
With your ala-carte 20% renewals = $400.80

1 domain support Pro Bundle (12 months) = $249 (Total savings of $252)
2 domains support Club Bundle (12 months) = $299 (Total savings of $202)

With club bundle loyalty:

1st year = $299
2nd year = $254.15
3rd year onwards = $209.30

I believe this is a pretty fair pricing for our loyal customers who are using all our products on their site or their client's site