Hm, actually based on your strings above, it looks like you are actually translating this in your language file instead. Take a look at the file /language/en-GB/en-GB.com_easysocial.ini and locate the codes below,
COM_EASYSOCIAL_ROUTER_DASHBOARD="dashboard"
COM_EASYSOCIAL_ROUTER_PROFILE="profile"
COM_EASYSOCIAL_ROUTER_ALBUMS="albums"
COM_EASYSOCIAL_ROUTER_PHOTO="photo"
COM_EASYSOCIAL_ROUTER_PHOTOS="photos"
COM_EASYSOCIAL_ROUTER_FOLLOWERS="followers"
COM_EASYSOCIAL_ROUTER_APPS="apps"
COM_EASYSOCIAL_ROUTER_APPS_USER="user"
COM_EASYSOCIAL_ROUTER_STREAM="stream"
COM_EASYSOCIAL_ROUTER_LEADERBOARD="leaderboard"
COM_EASYSOCIAL_ROUTER_FRIENDS="friends"
COM_EASYSOCIAL_ROUTER_LOGIN="login"
COM_EASYSOCIAL_ROUTER_POINTS="points"
COM_EASYSOCIAL_ROUTER_NOTIFICATIONS="notifications"
COM_EASYSOCIAL_ROUTER_BADGES="badges"
COM_EASYSOCIAL_ROUTER_REGISTRATION="registration"
COM_EASYSOCIAL_ROUTER_UNITY="unity"
COM_EASYSOCIAL_ROUTER_USERS="users"
COM_EASYSOCIAL_ROUTER_CONVERSATIONS="conversations"
COM_EASYSOCIAL_ROUTER_ACTIVITIES="activities"
COM_EASYSOCIAL_ROUTER_DASHBOARD_FOLLOWING="following"
COM_EASYSOCIAL_ROUTER_DASHBOARD_EVERYONE="everyone"
COM_EASYSOCIAL_ROUTER_DASHBOARD_ME="all"
COM_EASYSOCIAL_ROUTER_DASHBOARD_LIST="list"
COM_EASYSOCIAL_ROUTER_DASHBOARD_FILTER="filter"
COM_EASYSOCIAL_ROUTER_DASHBOARD_APPFILTER="appfilter"
COM_EASYSOCIAL_ROUTER_DASHBOARD_FILTERFORM="filterForm"
COM_EASYSOCIAL_ROUTER_DASHBOARD_LAYOUT_HASHTAG="hashtag"
COM_EASYSOCIAL_ROUTER_FRIENDS_FILTER_PENDING="pending"
COM_EASYSOCIAL_ROUTER_FRIENDS_FILTER_ALL="all"
COM_EASYSOCIAL_ROUTER_FRIENDS_FILTER_REQUEST="requests"
COM_EASYSOCIAL_ROUTER_FRIENDS_FILTER_FOLLOWING="following"
COM_EASYSOCIAL_ROUTER_FRIENDS_FILTER_SUGGEST="suggest"
COM_EASYSOCIAL_ROUTER_FRIENDS_FILTER_MUTUAL="mutual"
COM_EASYSOCIAL_ROUTER_FRIENDS_FILTER_INVITES="invites"
COM_EASYSOCIAL_ROUTER_FRIENDS_LAYOUT_LISTFORM="listform"
COM_EASYSOCIAL_ROUTER_PROFILE_LAYOUT_EDIT="edit"
COM_EASYSOCIAL_ROUTER_FRIENDS_LAYOUT_LIST="list"
COM_EASYSOCIAL_ROUTER_USERS_FILTER_ONLINE="online"
COM_EASYSOCIAL_ROUTER_USERS_FILTER_PROFILETYPE="profiletype"
COM_EASYSOCIAL_ROUTER_USERS_FILTER_SEARCH="filter"
COM_EASYSOCIAL_ROUTER_USERS_FILTER_PHOTOS="withphotos"
COM_EASYSOCIAL_ROUTER_USERS_FILTER_ALL="all"
COM_EASYSOCIAL_ROUTER_PROFILE_LAYOUT_EDITPRIVACY="editPrivacy"
COM_EASYSOCIAL_ROUTER_PROFILE_LAYOUT_EDITNOTIFICATIONS="editNotifications"
COM_EASYSOCIAL_ROUTER_PROFILE_LAYOUT_ABOUT="about"
COM_EASYSOCIAL_ROUTER_FOLLOWERS_FILTER_FOLLOWING="following"
COM_EASYSOCIAL_ROUTER_FOLLOWERS_FILTER_FOLLOWERS="followers"
COM_EASYSOCIAL_ROUTER_ALBUMS_LAYOUT_ITEM="item"
COM_EASYSOCIAL_ROUTER_ALBUMS_LAYOUT_FORM="form"
COM_EASYSOCIAL_ROUTER_PHOTOS_LAYOUT_ITEM="item"
COM_EASYSOCIAL_ROUTER_PHOTOS_LAYOUT_DOWNLOAD="download"
COM_EASYSOCIAL_ROUTER_PHOTOS_LAYOUT_FORM="form"
COM_EASYSOCIAL_ROUTER_BADGES_LAYOUT_ACHIEVEMENTS="achievements"
COM_EASYSOCIAL_ROUTER_BADGES_LAYOUT_ITEM="item"
COM_EASYSOCIAL_ROUTER_ALBUMS_LAYOUT_ALL="all"
COM_EASYSOCIAL_ROUTER_CONVERSATIONS_LAYOUT_ARCHIVES="archives"
COM_EASYSOCIAL_ROUTER_CONVERSATIONS_LAYOUT_COMPOSE="compose"
COM_EASYSOCIAL_ROUTER_CONVERSATIONS_LAYOUT_READ="read"
COM_EASYSOCIAL_ROUTER_CONVERSATIONS_LAYOUT_DOWNLOAD="download"
COM_EASYSOCIAL_ROUTER_CONVERSATIONS_LAYOUT_PREVIEW="preview"
COM_EASYSOCIAL_ROUTER_APPS_FILTER_MINE="mine"
COM_EASYSOCIAL_ROUTER_APPS_LAYOUT_CANVAS="canvas"
COM_EASYSOCIAL_ROUTER_APPS_SORT_ALPHABETICAL="alphabetical"
COM_EASYSOCIAL_ROUTER_APPS_SORT_RECENT="recent"
COM_EASYSOCIAL_ROUTER_APPS_SORT_TRENDING="trending"
COM_EASYSOCIAL_ROUTER_ACTIVITIES_TYPE_HIDDEN="hidden"
COM_EASYSOCIAL_ROUTER_ACTIVITIES_TYPE_LINKS="links"
COM_EASYSOCIAL_ROUTER_ACTIVITIES_TYPE_USERS="users"
COM_EASYSOCIAL_ROUTER_ACTIVITIES_TYPE_GROUPS="groups"
COM_EASYSOCIAL_ROUTER_ACTIVITIES_TYPE_HIDDENAPP="hiddenapp"
COM_EASYSOCIAL_ROUTER_ACTIVITIES_TYPE_FOLLOWERS="followers"
COM_EASYSOCIAL_ROUTER_ACTIVITIES_TYPE_FRIENDS="friends"
COM_EASYSOCIAL_ROUTER_ACTIVITIES_TYPE_PHOTOS="photos"
COM_EASYSOCIAL_ROUTER_ACTIVITIES_TYPE_APPS="apps"
COM_EASYSOCIAL_ROUTER_ACTIVITIES_TYPE_SHARES="shares"
COM_EASYSOCIAL_ROUTER_ACTIVITIES_TYPE_STORY="updates"
COM_EASYSOCIAL_ROUTER_ACTIVITIES_TYPE_BADGES="badges"
COM_EASYSOCIAL_ROUTER_ACTIVITIES_TYPE_PROFILES="profiles"
COM_EASYSOCIAL_ROUTER_NOTIFICATIONS_LAYOUT_ROUTE="route"
COM_EASYSOCIAL_ROUTER_POINTS_LAYOUT_ITEM="item"
COM_EASYSOCIAL_ROUTER_POINTS_LAYOUT_HISTORY="history"
COM_EASYSOCIAL_ROUTER_STREAM_LAYOUT_ITEM="item"
COM_EASYSOCIAL_ROUTER_REGISTRATION_LAYOUT_STEPS="steps"
COM_EASYSOCIAL_ROUTER_REGISTRATION_LAYOUT_COMPLETED="completed"
COM_EASYSOCIAL_ROUTER_REGISTRATION_LAYOUT_OAUTHDIALOG="oauthDialog"
COM_EASYSOCIAL_ROUTER_REGISTRATION_LAYOUT_OAUTH="oauth"
COM_EASYSOCIAL_ROUTER_FIELDS="fields"
COM_EASYSOCIAL_ROUTER_FIELDS_USER="user"
COM_EASYSOCIAL_ROUTER_USERS_SORT_LATEST="latest"
COM_EASYSOCIAL_ROUTER_USERS_SORT_ALPHABETICAL="alphabetical"
COM_EASYSOCIAL_ROUTER_REGISTRATION_LAYOUT_ACTIVATION="activation"
COM_EASYSOCIAL_ROUTER_REGISTRATION_LAYOUT_OAUTHSELECTPROFILE="selectProfile"
COM_EASYSOCIAL_ROUTER_PROFILE_LAYOUT_PROFILE="profile"
COM_EASYSOCIAL_ROUTER_GROUPS="groups"
COM_EASYSOCIAL_ROUTER_GROUPS_LAYOUT_CREATE="create"
COM_EASYSOCIAL_ROUTER_GROUPS_FILTER_MINE="mine"
COM_EASYSOCIAL_ROUTER_GROUPS_FILTER_RECENT="recent"
COM_EASYSOCIAL_ROUTER_GROUPS_FILTER_FEATURED="featured"
COM_EASYSOCIAL_ROUTER_GROUPS_FILTER_ALL="all"
COM_EASYSOCIAL_ROUTER_GROUPS_FILTER_INVITED="invited"
COM_EASYSOCIAL_ROUTER_GROUPS_LAYOUT_STEPS="steps"
COM_EASYSOCIAL_ROUTER_GROUPS_LAYOUT_ITEM="item"
COM_EASYSOCIAL_ROUTER_GROUPS_LAYOUT_INFO="info"
COM_EASYSOCIAL_ROUTER_GROUPS_LAYOUT_CATEGORY="category"
COM_EASYSOCIAL_ROUTER_GROUPS_LAYOUT_EDIT="edit"
COM_EASYSOCIAL_ROUTER_GROUPS_LAYOUT_INFO="info"
COM_EASYSOCIAL_ROUTER_ACCOUNT="account"
COM_EASYSOCIAL_ROUTER_ACCOUNT_LAYOUT_FORGETUSERNAME="lostusername"
COM_EASYSOCIAL_ROUTER_ACCOUNT_LAYOUT_FORGETPASSWORD="lostpassword"
COM_EASYSOCIAL_ROUTER_ACCOUNT_LAYOUT_CONFIRMRESET="confirmReset"
COM_EASYSOCIAL_ROUTER_ACCOUNT_LAYOUT_COMPLETERESET="completeReset"
COM_EASYSOCIAL_ROUTER_SEARCH="search"
COM_EASYSOCIAL_ROUTER_SEARCH_LAYOUT_ADVANCED="advanced"
COM_EASYSOCIAL_ROUTER_ACTIVITIES_TYPE_HIDDENACTOR="hiddenactor"
COM_EASYSOCIAL_ROUTER_PROFILES="profiles"
COM_EASYSOCIAL_ROUTER_PROFILES_LAYOUT_ITEM="item"
COM_EASYSOCIAL_ROUTER_FRIENDS_LAYOUT_INVITE="invite"
COM_EASYSOCIAL_ROUTER_USERS_FILTER_SEARCH="filter"
COM_EASYSOCIAL_ROUTER_EVENTS_LAYOUT_EXPORT="export"
COM_EASYSOCIAL_ROUTER_DASHBOARD_BOOKMARKS="bookmarks"