Hi everybody,
stuck in the upgrading-process I just think it would be usefull for you to raise your prices.
The main reason is: Your products are worth it! I would not hesitate a single second if you would charge the double for your extensions.
But ... the recent process is frustrating. You spread out coupons everywhere.
I am promised xx% at Readybytes, xx% at Joomlashine, 25% at cyber-monday. But when trying to make a regular update on my subscription, I run into one frustration after the other.
Staying internal at STackideas, I get a small discount (40$) when I buy the bundle. And that´s it.
If you would raise your prices and give all existing a flat discount that is aligned to cyber-monday, it would make it easy to extend no matter about what time of the year it is. You just should make sure that the extension-offers to your own customers are always the best offers.
It makes no sense if an external coupon is higher than your own ones.
This makes it difficult to extend subscriptions for existing customers. Somehow, I always run into the situation that I have to pay more then others or wait to a special date to extend (cyber-monday).
However, to mention that again:
Your extensions are worth every penny, the quality is as great as your support.
You really don´t need to have dumping-prices out there, but I believe you should offer your existing customers the best available offer when extending theire subscriptions. Else you would treat external c ustomers better then existing ones, and that simply makes no sense to me.
All the best, Julian!